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Koum named the app "Whats App" to sound like "what's up".

On February 24, 2009, he incorporated Whats App Inc. However, because early versions of Whats App often crashed or got stuck at a particular point, Koum felt like giving up and looking for a new job, upon which Acton encouraged him to wait for a "few more months".

If there’s a real message or problem, you’ll find out about it there.

They’re wising up to the fact that actual financial institutions and social networks send emails that are (at least mostly) intelligible, and adjusting their approach accordingly.

You still see plenty of phishing emails with atrocious spelling and weird grammar bordering on word salad, but there is a growing trend toward messages that could be mistaken for legitimate communications, even by someone who is well-informed.

For every single site you log into – financial institutions, credit cards, social networks, online shopping – create a bookmark in your web browser, and get in the habit of always using that link to log into the website.

That way, if you get an email that looks like it might be real, instead of clicking on a link (or even spending time wondering if you should or not), simply open your web browser and use your already-created bookmark to log into the website of whomever the email purported to come from.

Whats App was switched from a free to paid service to avoid growing too fast, mainly because the primary cost was sending verification texts to users.

In December 2009, the ability to send photos was added to Whats App for the i Phone. In April 2011, Sequoia Capital was the only venture investor in Whats App and paid approximately million for more than 15 percent of the company, after months of negotiation with Sequoia partner Jim Goetz.By early 2011, Whats App was one of the top 20 apps in Apple's U. Facebook, which was advised by Allen & Co, paid billion in cash, billion in Facebook shares, and (advised by Morgan Stanley) an additional billion in restricted stock units granted to Whats App's founders, Koum and Acton.At a keynote presentation at the Mobile World Congress in Barcelona in February 2014, Facebook CEO Mark Zuckerberg said that Facebook's acquisition of Whats App was closely related to the vision.As potential victims become more sophisticated, so do the criminals.One way to defeat phishing attacks is to set yourself up to never use links at all.According to a Tech Crunch article, Zuckerberg's vision for was as follows: "The idea, he said, is to develop a group of basic internet services that would be free of charge to use – 'a 911 for the internet.' These could be a social networking service like Facebook, a messaging service, maybe search and other things like weather.

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